Discovery
AI doesn’t surface you in buyer research
AI is making software sales harder.
Here’s why your deals are getting stuck:
- AI doesn’t surface you at all
- AI misframes you against competitors
- “We could build this ourselves” starts winning
We find why you lose deals, and fix the cause: content or product.
Where deals break
Evaluation
AI gives buyers few reasons to pick you
Decision
Build-vs-buy quietly kills the deal
Research behavior
Software buying changed for good.
The winners are already adapting.
Research behavior
How buyers want to buy
Buyer research is more self-directed and AI-assisted.
Source: GartnerSurvey of 646 B2B buyers conducted August through September 2025.
Discovery behavior
How vendors get shortlisted
AI is already part of how SaaS buyers discover vendors.
Source: WynterSurvey of 101 mid-market B2B SaaS CMOs conducted in January 2026.
Build-vs-buy dilemma
Why internal alternatives are growing
More teams are replacing tools and planning more internal builds.
Source: RetoolSurvey of 817 builders and Retool customers conducted in late 2025.
How it works
The program
Three phases. Each one ends with something concrete in your hands.
1
Friction Audit
We identify where your buying process breaks:
- discovery gaps
- friction point evaluation
- build-vs-buy dilemma
2
Fix Program
Improvement action plan for all assets that influence decisions.
- key pages
- structured product data
- comparisons and references
3
Adaptation Cycle
We track changes in buyer behavior and competitor positioning so the fixes do not go stale. Monthly signal report of what changed and what to fix next.
Free audit demo
See how AI compares you.
Enter your company URL and one competitor. We run the audit in the background and email a private report link when it is ready.